If you’re thinking of starting a business (or already have a business in the works), make sure that the name you use is not already taken. Original names are essential for three reasons: marketing power, clarity, and trademark infringement avoidance. For example, if you’ve decided
Social media and digital marketing are now a “must have” for your business. Our guest blogger, Yasmin Bendror, gives us her most important SM marketing tips that will help you increase your online footprint, exposure and bottom line.
My clients and other small business owners often ask me, “What is a trademark and should I pay to get one?” With this installment, I’ll attempt to answer both questions. The first one is easy…the second, not so much. What is a trademark? A trademark is a symbol, word, phrase, logo, or