Smart business owners know that the customer is always right, but the bigger problem is figuring out, “Who is the right customer?” If you’re a profit-driven entrepreneur, you might say that targeting the big guy, or larger corporation, is the key to profitability. However, that may be
“Business and friendship don’t mix” is advice that many experienced business owners give to new entrepreneurs. It’s more than an old cliche, though. Statistically, business ventures that involve the partnering of friends have a higher failure rate in comparison to other business part
Firing an employee can be a difficult and challenging experience for any business owner. There is a right way and a wrong way to tell someone that they no longer have a job.
As an employer, there are certain steps you should take to ensure that you legally terminate an employee to red
Social media and digital marketing are now a “must have” for your business. Our guest blogger, Yasmin Bendror, gives us her most important SM marketing tips that will help you increase your online footprint, exposure and bottom line.